Christmas is just around the corner and all around the world, stores and shops are packed full of busy shoppers running down the aisles stocking up on presents.
A new study actually found that Christmas shopping may be even more stressful than running a marathon.
The study decided to investigate the phsyical responses of people during a 1-hour shop and research showed that the shoppers’ heart rates increased by 33 per cent while Christmas shopping – which is on par with the increase while running a marathon.
Participants in the study revealed additional pressures of online and physical shopping at Christmas:
– Over the age of 45, feel the pressure more than any other age group with 88% noting that Christmas shopping is an “extremely intense experience”
– Women feel more pressured than men (67 per cent females vs. 56 per cent males) while shopping
– 70% of self-identified planners still felt more pressure than impulsive and freestyle customers
How do you feel when you go shopping?
The study was run by eBay, who investigated the physiological responses of shoppers, during a 60-minute shopping experience. You can read more here.