Some of Target’s most iconic lines including Mossimo, Merona, Cherokee, and Circo will be off shelves by 2019.

Target will also add 12 new brands to the mix, including A New Day for women’s clothing; Goodfellow & Co for men’s clothing; JoyLab, an “edgier” athleisure line; and Project 62, a home line.

A New Day, Goodfellow & Co, and Project 62 are slated to launch in September and JoyLab will hit stores in October, according to Target.



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