By Fran Lane

Although a Philadelphia company, Tastykake is definitely a Baltimore favorite. The top-selling item in the entire Tastykake line of products is Peanut Butter Kandy Kakes. While growing up, I loved their apple pies. My sister May always went for the butterscotch krimpets, and to this day, my brother Mike seeks out the blueberry pies whenever he comes to town. Do you have a favorite Tastykake?

Back in 1914, a Pittsburgh baker, Philip J. Baur and a Boston egg salesman, Herbert T. Morris went into business in Philadelphia to produce baked goods using only the finest ingredients delivered fresh daily to the bakery. They insisted on farm fresh eggs, Grade A creamery butter, real milk, cocoa, spices, and natural flavorings from the far ends of the earth.

The products were so good that Morris’ wife, after trying some of the samples, said they were “tasty,” so they eventually named the business Tasty Baking Company and came up with the catchy name, Tastykake.

At ten cents a cake, Morris sold $28 worth the first day, $222 the first week. The work paid off. By the end of 1914, gross sales were $300,000.


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